Back to portfolioIndustrial · 2017 – 2021

Industrial · Schlumberger · 2017 – 2021

Field Operations
Platform

Building the UX function from zero to unite 4 fragmented legacy applications into one unified platform — deployed across 30+ global drilling sites.

30+

Global drilling sites deployed

60K+

Employees on workforce apps

4

Legacy applications unified

The Mandate

No UX function. No design templates.
Start from blank.

What existed before

4 disconnected legacy applications — Qtrack, RITE, and two others — each managing a different slice of field operations with no unified workflow.

Field engineers were context-switching between systems under operational pressure, at active drilling sites, often with intermittent connectivity.

No UX function existed. No design process, no templates, no shared language between product and engineering.

Downtime at a drilling site costs hundreds of thousands of dollars per hour. Fragmented tools weren't just a UX problem — they were an operational risk.

What I was brought in to do

Build the UX function from scratch — define the process, establish design standards, and create a practice that didn't exist.

Unify all 4 legacy applications into FMP: a single platform that field engineers could trust to manage their entire workflow.

Design for extreme constraints: gloved hands, bright sunlight, variable connectivity, high-stakes task switching — requirements no standard UX heuristic accounts for.

Operate across 4 parallel product teams simultaneously, maintaining consistency without a centralised design team to enforce it.

The Scale

One platform.
Four teams.
Quarterly cycles.

FMP was large enough to require 4 parallel design workstreams, each embedded within a dedicated product team. Each team owned a distinct module — Activity Monitor, Planning & Scheduling, Tool Tracking, and Asset Management.

The design challenge wasn't just building good screens within each team. It was maintaining a consistent product experience across all 4 workstreams moving simultaneously — without a centralised design team to enforce it.

Work ran in quarterly delivery cycles. Each quarter had a defined scope, a fixed research-to-handover rhythm, and a shared design system that prevented the platform from fracturing across modules.

FMP
Core
ActivityMonitor
Q cycle
Planning &Scheduling
Q cycle
ToolTracking
Q cycle
AssetManagement
Q cycle

How Each Quarter Actually Worked

Every quarter followed
the same disciplined rhythm.

01

Requirements In

Feature scope defined each quarter with product leads and engineering. No design begins until requirements are anchored.

02

Legacy App Testing

Internal SLB users tested against Qtrack and RITE. Friction surfaced in the existing system — before a single wireframe was drawn.

03

Stakeholder Workshop

Cross-functional alignment sessions with operations managers, drilling supervisors, and IT leads across regions.

04

Sketch Mocks

Paper wireframes first — Crazy 8s to generate volume, then digital mocks in Sketch once direction was validated.

05

Validation

Concepts tested with the internal user pool. Iterated based on findings. Only then did designs move forward.

06

High-Fidelity Design

Final screens built using the shared design system. Component-first, edge cases documented.

07

Dev Handover

Annotated specs, interaction notes, and direct collaboration with engineering through implementation.

Running in parallel throughout: Agile sprint cycles handled ongoing product updates via user stories — separate from the quarterly delivery rhythm but using the same design system and handover standards.

Research Foundation

Test the legacy system
before drawing anything.

Before a single wireframe, we ran structured sessions with 7 internal SLB users — field engineers who were living in the legacy applications every day. We weren't showing them prototypes. We were watching them work in Qtrack and RITE.

The questions weren't abstract. "Walk me through how you complete a tool request." "What are the 3 things you would change about Qtrack today?" "What is an example of your most complex daily task?"

What surfaced reshaped the entire feature priority list. The 4 dominant pain points that emerged — Delay, Tracking gaps, Long Procedures, and missing System Feedback — became the design principles that every subsequent decision was tested against.

Delay
Tracking Gaps
Long Procedures
System Feedback
Affinity mapping — FMP research synthesis
Research Synthesis · Define Phase

User Pain Points Summary

The 4-quadrant pain point diagram or the HMW framing artifact from the define phase.

Research to Direction

The work behind
the work.

01 · Legacy App Testing

Before touching Sketch, we ran structured sessions with 7 internal SLB users — field engineers working in Qtrack and RITE daily. We weren't showing prototypes. We were watching them do real work in the systems we were replacing.

Each session ran 30–45 minutes. We asked them to complete actual tasks — requesting tools, checking status, delegating work orders — while we observed. What broke, what they skipped, what they'd worked around so long they'd stopped noticing.

7

Users interviewed

2

Legacy apps tested

30+

Min per session

Remote usability testing session — FMP prototype
📍 Remote Usability Testing · FMP Prototype · 2018

02 · Gathering & Synthesising Insights

Affinity mapping — FMP insight clustering
📍 Affinity Mapping · 6 Themes · 30+ Observations

7 interviews produced a lot of noise. The synthesis stage was about finding the signal — clustering observations into themes, then themes into design principles. We used affinity mapping to let the patterns emerge from the data rather than confirm what we already suspected.

"How might we help field engineers monitor and manage their tools with the same speed and confidence they operate drilling equipment?"

HMW statement — emerged from synthesis, drove all subsequent design decisions

Delay

Context switching between apps slowed every task

Tracking Gaps

No single view of tool location or status across sites

Long Procedures

Multi-step workflows with no progress visibility

System Feedback

Actions completed with no confirmation or status update

03 · Designing the Flow

Before opening Sketch, the task flow was mapped end-to-end. Every path a field engineer needed to take — from login to task completion — was defined on paper first. This became the skeleton every wireframe was built on.

Primary user flow — Tool tracking & assignment

Launch App

SSO login

01

Dashboard

Activity overview

02

Activity Monitor

Tool status

03

Tool Selection

Filter & assign

04

Work Order

Create / update

05

Complete

Sync & confirm

06
Hand-drawn wireframe sketches — early ideation for FMP
✏️ Early Ideation · Wireframe Sketches · FMP

04 · Stakeholder Workshop & Design Review

Before any design went to hi-fi, we ran structured stakeholder workshops — getting product leads, engineering, and operations in the same room. The goal wasn't to present designs. It was to align on priorities and surface constraints before they became expensive problems in development.

Each session had a fixed structure: review findings, prioritise scope, agree on constraints, define what success looked like. Every output was documented and fed directly back into the design backlog.

Stakeholder design review session — FMP project
📍 Stakeholder Review · FMP · 2018

Stakeholder Workshop — Design Review

Attendees: Product Manager · Engineering Lead · Ops Supervisor · Drilling Manager

01

Review research findings

Shared understanding of user pain points

02

Prioritise feature scope

Agreed Q1 feature list

03

Align on technical constraints

Offline-first confirmed as baseline

04

Define success metrics

KPIs tied to field engineer task completion

Key Decisions

Three calls that
shaped the product.

01

Paper before pixels

The pressure

The instinct at the start of every sprint was to open Sketch immediately.

The call

We enforced paper wireframing and Crazy 8 sessions first — every quarter, without exception.

Why it mattered

Paper forces information hierarchy decisions before visual execution gets in the way. The 8-minute Crazy 8 format consistently surfaced ideas that never would have appeared if we'd started with a blank Sketch artboard. It also created a shared artefact that engineers and stakeholders could react to without the conversation becoming about visual style.

02

Design system before screens

The pressure

Stakeholders wanted to see feature screens immediately. The pressure to skip foundations was real.

The call

Invested the first weeks of the engagement in building a shared component library before any feature design began.

Why it mattered

Four teams building on inconsistent foundations would have produced a platform that felt fractured — even if individual screens looked good. The design system was the only mechanism we had for enforcing consistency across parallel workstreams without a centralised design function to police it.

03

One research repository, four teams

The pressure

With 4 teams moving simultaneously, there was a real risk of 4 different interpretations of user needs driving divergent design decisions.

The call

Established a single shared research repository that all teams drew from — one source of truth for user evidence.

Why it mattered

This meant that when a team made a design decision — on navigation, on error states, on data density — that decision could be traced back to the same user evidence every other team was working from. It was the difference between 4 teams building one product and 4 teams building 4 products that happened to share a name.

Final Screens

What shipped.

High-fidelity screens across Activity Monitor and Planning & Scheduling — the two primary modules of FMP. Hover to pause.

Activity Monitor

Activity Monitor

EDO Details

EDO Details

Tool Assignment

Tool Assignment

Tool — Not Assigned

Tool — Not Assigned

Tool Configuration

Tool Configuration

Planning & Scheduling

Planning & Scheduling

Work Orders

Work Orders

Parts & Stock

Parts & Stock

Activity Monitor

Activity Monitor

EDO Details

EDO Details

Tool Assignment

Tool Assignment

Tool — Not Assigned

Tool — Not Assigned

Tool Configuration

Tool Configuration

Planning & Scheduling

Planning & Scheduling

Work Orders

Work Orders

Parts & Stock

Parts & Stock

Activity Monitor

Activity Monitor

EDO Details

EDO Details

Tool Assignment

Tool Assignment

Tool — Not Assigned

Tool — Not Assigned

Tool Configuration

Tool Configuration

Planning & Scheduling

Planning & Scheduling

Work Orders

Work Orders

Parts & Stock

Parts & Stock

Field engineers at active drilling site, Dubai
📍 Active Drill Site · Dubai, UAE · 2019

On the Ground

Dubai.
An active drill site.
The real users.

Designing for field engineers is one thing. Standing in the environment the product was built for is another.

I travelled to an active Schlumberger drilling site in Dubai to participate in the FMP demo and training — working directly with the field engineers who would use the platform daily. Watching them navigate FMP in the actual conditions we had designed for — the heat, the operational pressure, the gloved-hand interactions — was the only validation that truly mattered.

It also surfaced a handful of things no remote research session would have caught. Edge cases in the field are different from edge cases in a meeting room.

Dubai, UAE — Active Schlumberger Drilling Site

Outcome

What it became.

30+

Global drilling sites deployed

60K+

Employees on workforce applications

4

Legacy systems retired

4 yrs

UX function built from scratch

The Federated Maintenance Platform was recognised by senior Schlumberger leadership and deployed across 30+ global drilling sites — replacing 4 fragmented legacy systems and measurably reducing field-engineer task friction. It became the foundation for Schlumberger's enterprise mobility strategy, and the UX practice built to deliver it continued after the engagement ended.